Green Living & Real Estate Marketing

This past Nov 22nd Youtube had its first major unrecorded event. A concert boasting HDNet fave Joe Satriani , Katy Perry Will.I.Am and others.   Of course everyone involved in the space is maundering or so whether or not the show was a success.

According to Mogulus , the live internet broadcast under the weather at about 700k co-occurrent users. That’s immense for an internet audience.   I think by any traditional Youtube measure , you have to ring it a success, with some major gotchas.

First the reasons why it was a success:

700k would be a with child audience for a little cable network. Particularly for a 1 off show.

MORE IMPORTANT than the audience size was the amount of money that Youtube had to expend to yield that audience. My guess is that they but advanced it on their site  and via traditional PR.

A traditional minor cable network would have had to pass several million dollars in off network promotions (radio, tv , net, mag, newspaper) in order to bring forth that size audience and and then they would gloat some how it was one of its largest audiences e’er.If Youtube can try out that it can generate this size audience on a hebdomadal or monthly basis, it has a Brobdingnagian hit machine on its hands.

In finicky, the audience was believably right in the 18 to 34 gratifying spot that advertisers covet. More honest news. They will be capable to trade a ton of ads in and around their shows.

Thats on the positively charged side. What about the negatively charged ?

While the cost to elevate was inordinately low-toned, the cost to deliver was incredibly eminent. The fringy cost to deliver one more viewer for yet the minusculest cable network is the same as the bigest. Nothing. Youtube had to apply the services of Akamai to give up the event. Akamai by all accounts did a not bad job, but as the size of the audience farms, the full cost to pitch succeeding Youtube unrecorded shows will increase. Cable networks do not have this problem.

Some estimates had the cost to Youtube at 25k or 10c Gb. 10c a gig works for ad hoc downloading, but when you have to have given servers crowding out unicast streams, those costs move up. But still if its only 50k per hour. Stretch that out for an intact day, and you are lecturing $1.2mm PER DAY to drive home an 800k continuous stream to only 700k median coincident users Slice and cube the on-line delivery bes any way you care. Its yet incredibly expensive

Thats not functioning to hack it for any internet content source, yet one owned by Google,  to be capable to compete with yet the littlest cable network.

The 2nd issue applies to the net as a solid. Akamai could commit its replete resources to nicely deport the show to 700k users. The existent question is how many of these types of events could they deliver at erst ? What if myspace or MTV hit them and there were 3 or more of these at the same time ? How many coinciding users across multiple magnanimous events could Akamai and its competitors palm ?  I would be appaled if it could deal 3mm co-occurrent 800k streams dependably.

There were reports of buffering and overleap outs for the Youtube Alive event. Thats satisfactory today. It wont be satisfactory as a TV alternative. It will be less satisfactory if these unrecorded events are proffered as alternatives to traditional TV

So there was near news and big news. Anytime you draw in and drive home 700k co-occurrent users, its a success. Whether or not a content provider, yet Youtube could e’er create a profit managing anything more than 1 off events has still to be made up one’s mind

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